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Meet The Team

Nichole Bennecoff

Owner & General Manager

Nichole joined the family business in 2006 and became the sole owner in 2018. She is fueled by the:

• Desire to create an impeccable client experience
• Belief that we accomplish more by growing as a team
• Responsibility to use our resources to be a positive force in the community

In her free time, Nichole loves time at the beach with friends/family and puppy (Tsuki), reading motivational and fiction books, and playing games or cards.

NATE

Assistant General Manager

In 2017, Nate joined Subie Guys as a Service Advisor. His passion for industry influence, valued training, and colleague camaraderie have driven him toward his position as Assistant General Manager.

Nate fully embraces Northern Michigan’s outdoors and spends leisure time hunting turkey, deer, duck and more! Along with his wife, he also enjoys fishing expeditions to stock up on Northern Michigan’s offerings.

TAYLOR

Client Communications

With over a decade in customer service, Taylor is proud to be able to use her talents to help keep things running smoothly at the shop. Her workmates (affectionately call goofballs) have become like a 2nd-family to her.

Taylor loves adventure and spends her weekends hiking, at the beach, kayaking, and more. When at home, you can find her hosting friends for game night, hanging with her cute, silly cats, Moose and Morty!

BREANA

Service Advisor

Bree joined Subie Guys in 2020, having experience and training from Subaru of America. She loves working at Subie Guys, noting that she has the “BEST clients and coworkers”, a home away from home.

Bree finds joy in spending time with her husband, son, and dogs. When Bree is not cheering on her son (motorcross, wrestling, and football), she likes to unwind through crafting and creating.

SABRINNA

Creative Marketing

Since 2011 Sabrinna has taken on a variety of roles and is now tapping into her creativity as a marketing coordinator. She loves the growth mentality and the supportive team environment at Subie Guys.

Sabrinna loves the outdoors! You can find her hiking, SUP boarding, biking, and camping. Her Favorite memories are spent with family, friends, and her poodles Bianca and Scarlett.

John

Estimator/Parts Specialist

John has owned many Subarus throughout his life, using them for years as delivery vehicles. This led to his interest in Subaru repair and joining Subie Guys felt like a natural fit. At work, John enjoys verifying the needed parts and building accurate estimates for our clients.

Beyond work, he’s all about hiking, camping, family time, and hanging out with his energetic cats.

Josh

Technician

With years of experience specializing in rebuilding a Master Mechanic, Josh has a deep connection working with Subies. He enjoys the team environment at Subie Guys.

Josh is an Operation Iraqi Freedom Veteran. In his free time, he enjoys hunting, fishing, and doing welding/fabrication projects.

Hernan

Technician

Since 2018, Hernan’s capabilities have steadily expanded through the training Subie Guys has provided. The collaborative spirit at Subie Guys resonates with Hernan.

Hernan channels his creativity away from work by building computer systems tailored for gaming. Recently, he’s taken up fishing and is always on the hunt for the perfect spot!

Trevor

Technician

Trevor’s auto interests began when he was a teenager working on his own vehicles. He continued his education at a technical school as the Assistant Manager of a quick lube service center until the ’22 Gaylord Tornado hit his workplace. He joined Subie Guys shortly thereafter and has continued to apply his knowledge and experience to obtain additional Auto Certifications.

Adam

Technician

Adam has been dedicated to expanding his mechanical knowledge, starting his career in college and then 11-years as a Navy flight mechanic. He joined Subie Guys in 2022 where he loves the culture, professionalism, and high level of client care and support.

Apart from work, Adam cherishes family time and enjoys the outdoors, especially in the warmer seasons. The natural beauty and the abundance of recreation make Traverse City a home run for him!