Our Story

Our Story

Subie Guys was started in 1998 by my dad and brother, Jerry and Zeb Grover. Their love for Subaru’s and the dependability they offered made them decide to specialize in Subarus only!

I remember being a teenager and taking my car to get an oil change. My dad would always say, “Just tell them to only do an oil change. Everything else-check with me first”! He had always hated the high-pressure sales and the fact that services were often recommended that weren’t needed.

Subie Guys Family Photo

Because of situations like that, Subie Guys was founded with the goal of working with our customers to educate them about their vehicle and how to maintain it. We don’t subscribe to the philosophy that everything needs to be done right now. Instead, we help you prioritize and plan for future maintenance.

In 2007, my dad passed the baton off to me, and Zeb and I tried to serve our customers using that same philosophy! In 2018 I became the sole owner of Subie Guys and together with an awesome team of Subaru enthusiasts we continue to serve the local Subaru community.

Customers may often fear that they will be taken advantage of by repair shops. We pride ourselves with being honest and NEVER recommend services that we feel aren’t needed.

We love Subarus! Everyone in our family drives a Subaru as well as most of our friends (at least the good ones, wink wink). It has been our experience that Subaru owner’s are loyal to their cars and depend on them to get them where they need to go.

We are looking forward to caring for your SUBARU needs now and in the years to come!

Nichole Bennecoff


We know Subarus! After years of servicing only Subaru’s, we have seen almost every problem related to this make. You will not pay us to ‘learn’ how to fix your vehicle. In most cases, we can diagnose it quicker and fix it faster than the other guys. We keep in stock many parts that others would have to order and have learned which parts are the best for each job. That means better service, quality and turn-around time! You wouldn’t go to a dentist for a heart problem, then why would you go to a non-Subaru repair shop to fix your Subaru?


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4 days ago

Subie Guys, Inc.
Let's see which fall trail activity reigns supreme! Vote by reacting and tell us your favorite way to enjoy the season change. If you want to find something new to try, check out our fall activity map - bit.ly/MiFallColor2021(Kayaking is the "sad" reaction because that emoji has water and we don't really have many other choices. We love you, kayaking!!) ... See MoreSee Less
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4 days ago

Subie Guys, Inc.
It was no surprise to many of us what Bryce's favorite quote is. It's his life motto. A great reminder that more effort you put into things, the more you will get out of it. #motivationmonday ... See MoreSee Less
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We are ready to work on your Subaru! Our team is ready, willing, and happy to help you with all of your Subie questions or issues.

3153 Cass Rd, Traverse City, MI 49684



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