Our Story

Our Story

Subie Guys was started in 1998 by my dad and brother, Jerry and Zeb Grover. Their love for Subaru’s and the dependability they offered made them decide to specialize in Subarus only!

I remember being a teenager and taking my car to get an oil change. My dad would always say, “Just tell them to only do an oil change. Everything else-check with me first”! He had always hated the high-pressure sales and the fact that services were often recommended that weren’t needed.

Subie Guys Family PhotoBecause of situations like that, Subie Guys was founded with the goal of working with our customers to educate them about their vehicle and how to maintain it. We don’t subscribe to the philosophy that everything needs to be done right now. Instead, we help you prioritize and plan for future maintenance.

In 2007, my dad passed the baton off to me, and since then, Zeb and I have been trying to serve our customers using that same philosophy! Customers may often fear that they will be taken advantage of by repair shops. We pride ourselves with being honest and NEVER recommend services that we feel aren’t needed.

We love Subarus! Everyone in our family drives a Subaru as well as most of our friends (at least the good ones, wink wink). It has been our experience that Subaru owner’s are loyal to their cars and depend on them to get them where they need to go.

We are looking forward to caring for your SUBARU needs now and in the years to come!


Nichole Bennecoff


We know Subarus! After years of servicing only Subaru’s, we have seen almost every problem related to this make. You will not pay us to ‘learn’ how to fix your vehicle. In most cases, we can diagnose it quicker and fix it faster than the other guys. We keep in stock many parts that others would have to order and have learned which parts are the best for each job. That means better service, quality and turn-around time! You wouldn’t go to a dentist for a heart problem, then why would you go to a non-Subaru repair shop to fix your Subaru?


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Take a look at what Zeb has to say about our philosophy on why we do what we do! ...

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Text SUBIEDEALS to 797-979 to join our text club for the best monthly discounts! FREE Winter Check Up for the first 20 to sign up! ...

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Do you have a Subaru with a Turbo?

Look closely to see what can happen if an internal seal leaks oil. It can cause premature bearing failure which can allow the turbo wheel to touch the housing. We caught this one just in time, before worn metal shavings got into the intake manifold (engine)and caused engine damage too. Don’t ignore weird noises and power loss!!

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Check out another video featuring what one of our customer's has to say about what drew him to the Subie Guys and what keeps him coming back! ...

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Don't just take our word for it...Listen to what some of our customers have to say about "Why I trust the Subie Guys?" Stay tuned for for more videos like this. ...

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Uber-ing in style in Chicago! ...

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We are ready to work on your Subaru! Our team is ready, willing, and happy to help you with all of your Subie questions or issues.

2427 Rice Street, Traverse City, MI 49684