Our Story

Our Story

Subie Guys was started in 1998 by my dad and brother, Jerry and Zeb Grover. Their love for Subaru’s and the dependability they offered made them decide to specialize in Subarus only!

I remember being a teenager and taking my car to get an oil change. My dad would always say, “Just tell them to only do an oil change. Everything else-check with me first”! He had always hated the high-pressure sales and the fact that services were often recommended that weren’t needed.

Subie Guys Family PhotoBecause of situations like that, Subie Guys was founded with the goal of working with our customers to educate them about their vehicle and how to maintain it. We don’t subscribe to the philosophy that everything needs to be done right now. Instead, we help you prioritize and plan for future maintenance.

In 2007, my dad passed the baton off to me, and since then, Zeb and I have been trying to serve our customers using that same philosophy! Customers may often fear that they will be taken advantage of by repair shops. We pride ourselves with being honest and NEVER recommend services that we feel aren’t needed.

We love Subarus! Everyone in our family drives a Subaru as well as most of our friends (at least the good ones, wink wink). It has been our experience that Subaru owner’s are loyal to their cars and depend on them to get them where they need to go.

We are looking forward to caring for your SUBARU needs now and in the years to come!


Nichole Bennecoff


We know Subarus! After years of servicing only Subaru’s, we have seen almost every problem related to this make. You will not pay us to ‘learn’ how to fix your vehicle. In most cases, we can diagnose it quicker and fix it faster than the other guys. We keep in stock many parts that others would have to order and have learned which parts are the best for each job. That means better service, quality and turn-around time! You wouldn’t go to a dentist for a heart problem, then why would you go to a non-Subaru repair shop to fix your Subaru?


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Now that Spring has sprung and the roads are clearer, you might notice your vehicle is pulling to one side or the other or the steering wheel is shaking when driving. Call us to today for an alignment check. Mention you saw this ad and get $10 off any alignment service! Call 231-941-8062 to schedule! ...

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POT HOLES! Need we say more?

Maybe we do! What can happen to our vehicle when we drive over or into them? Check out this months newsletter for what to keep an eye and ear out for...


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Subie Guys, Inc. updated their cover photo. ...

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This is a crankshaft pulley or harmonic balancer that was improperly tightened (at another facility) on the front of an engine. In this situation the pulley failed and destroyed the crankshaft on the front of the motor. This turned what could have been a simple timing belt replacement into something much more costly for this client!

We have the right tools to properly torque down Subaru crank pulleys! Avoid these mistakes by trusting your maintenance investments to us! Call 231/941-8062.

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We are ready to work on your Subaru! Our team is ready, willing, and happy to help you with all of your Subie questions or issues.

2427 Rice Street, Traverse City, MI 49684